|

|
RAISING THE INVISIBLE CURTAIN
A young Philadelphia Orchestra violinist recently said of his experience
onstage: "Once the music starts, gravity has been lifted and you're
in a place of weightlessness and breathlessness; it's an incredible feeling."
While it's fair to say that those actually making music are likely to
have the most intense experiences, most audience members can recall moments
of being "lost" in the music, "swept away," "caught
up," or, simply, fully engaged. It is the desire to repeat that experience
that keeps us returning to concerts.
Music has the potential to enter our bodies and spirits in such a direct
way that it goes right to the emotions. Recent brain research shows that
the reception center for music is shared by only two other sensual experiences:
eating and sexual pleasure. Most of us probably would like to feel more
deeply engaged more of the time - experience more of that "flow"
experience. But how?
The Philadelphia Orchestra is embracing this challenge as it looks to
expand and cultivate its audiences, develop new listeners for the future,
and explore ways for everyone to take deeper delight in the music. With
the help of a nationally respected leader in arts education, Orchestra
musicians and staff are exploring ways to help our audiences enhance,
broaden, and strengthen their musical experience. "I have worked
with many orchestras over the years, but I have never seen anything like
the commitment, imagination, and excitement I have seen at The Philadelphia
Orchestra," says Eric Booth, an actor and arts educator who has
been facilitating the Orchestra's process. A consultant to arts, business,
and school organizations across the U.S., he has worked with orchestras
nationally, and is currently on the faculties of the Juilliard School,
the Kennedy Center, and Tanglewood. "It is unprecedented to work
with an entire organization, from the administrative staff to volunteer
leaders to musicians and music director," Booth continues. "I
think they are breaking new ground in the American symphonic world in
opening up the music and seeking to make connections with audiences in
more direct, personal ways."
Orchestra cellist Gloria de Pasquale is helping organize her colleagues'
participation in the process. "We've had over 70 Orchestra members
involved in brainstorming and idea exchange," she reports. "There's
a real desire to find new ways to reach people, especially young people.
Next season, expect to see and hear more musicians speak about their experiences,
during concerts and following them. Ideas for new concert formats are
also being developed, as well as traveling programs directed specifically
towards families and college audiences."
|

|
| Maestro
Eschenbach speaking to the audience prior to the performance
of a new work. |
Just before
he became music director, Christoph Eschenbach spoke about his
desire to "raise the invisible curtain" between the
stage and the audience. The evocative phrase seemed to encapsulate
the flavor of the strategic planning goals the Orchestra had set
for itself, and quickly became the emblem for the entire effort.
Maestro Eschenbach
also contributed many of the
"Raising the Curtain" ideas that have been implemented
this season. "Some are little things, such as having the
musicians face the audience to receive their applause. This is
a way for the audience to communicate to us, and we must always
be looking to increase communication." To that end, Mr. Eschenbach
also introduces living composers before their works are performed,
encouraging them to share personal comments that can provide an
entry point for the audience. Many audience members have remarked
on how much those comments, and those of guest conductors such
as Marin Alsop, have added to their experience.
|
As part of this season's
Mahler Festival, Maestro Eschenbach hosted a symposium, held a post-concert
question-and-answer session, and introduced a new practice in which he
and a guest artist offer a mini-recital following the symphonic performance,
which he calls a "Postlude." "I explained that since neither
of us could sleep after this, we might as well make more music together,"
he told the delighted audience, before launching into songs of Mozart,
Schumann, and Brahms with mezzo-soprano Lorraine Hunt Lieberson.
 |
| Christoph
Eschenbach led a symposium to launch the recent Mahler's World Festival.
Left to right: Henry-Louis de La Grange, Christopher H. Gibbs, Mr.
Eschenbach, and Gerlad Fox |
Among the more dramatic "Raising the Curtain" initiatives was
the placement of a large outdoor video screen on Broad Street during last
fall's Opening Night concert, so that passersby could experience a taste
of what was happening inside Verizon Hall. "If people stop for a
few minutes and feel what we are doing, perhaps next time they will be
interested to come inside the hall."
Less obvious, perhaps, are new elements in Playbill, such as a
glossary of musical terms, and changes to the Orchestra's website, www.philorch.org.
All are designed to provide more points of entry to the music and the
experience.
"When people dig into a work of art, they no longer have to ask
about its value because they know," writes Eric Booth in The
Everyday Work of Art. In order to "dig in," each of us needs
a point of access, not necessarily involving "learning" or dealing
with musical terminology, but rather some experiences or guiding ideas
that help draw us in and hear with more than our minds, closer to the
way musicians can.
|

|
| At
Mr. Eschenbach's request, a giant screen was placed on Broad
Street to broadcast the 2003-2004 Opening Night Concert. |
The same principles
work towards engaging new audiences. Opening one of his first rehearsals
as music director to the public, Mr. Eschenbach took time to explain
some of the process to the audience. Listeners were able to "catch"
the give-and-take between conductor and musicians and experience
the energy of a working rehearsal in more immediate ways - to get
the experience of being inside the rehearsal process, not just watching
a rehearsal. To the same end, students who attend rehearsals are
now seated in the Conductor's Circle just behind the Orchestra,
where they can observe the activity close at hand.
|
Sarah Johnson, the Orchestra's new director of education and community
partnerships, observed the value of this approach first-hand when she
served as a teaching artist for the New York Philharmonic. "When
we invite young people into the artistic or creative process it helps
them to find personal relevance in classical music. This creates active,
engaged listeners. They have more tools for listening." In school
settings she often gave students recorders, on which they could play and
compose for themselves. As preparation for a Family Concert conducted
by Maestro Eschenbach, she recently distributed batons to pre-concert
attendees, and invited a number of them to "conduct" some Orchestra
musicians on hand for the occasion. Those children, and others who watched
them, experienced the concert from an entirely new vantage point. She
has incorporated similar ideas into her plans for next season's Family
and Student concerts.
Featured on one of those programs will be elements from a new film
that follows Philadelphia Orchestra musicians exploring the role of music
in their lives. Music from the Inside Out is a cinematic essay
on how the complexity and depth of music give all of us a connection to
the beauty and power of life. Created by Anker Productions for PBS broadcast
within the coming season, the film is also being adapted for national
educational use. Sarah Johnson is working on creating opportunities for
the Orchestra and several Philadelphia area schools to pilot these programs
in various settings.
For The Philadelphia Orchestra, "Raising the Invisible Curtain"
is a long-term commitment. And while all involved point out that the effort
is still very much in the formative stages, the creative process is generating
exciting energy. Already many more people are peeking behind that infamous
curtain. And we are only getting started.
|
 |